Last updated: September 2026
Kevin Wessell is an American asset protection strategist, author and business executive. He has worked in business formation and wealth preservation since 1991. Moreover, he is the founder and CEO of Asset Protection Planners and Lawyers Limited PLLC, a Washington, D.C.-based firm. Additionally, online, Kevin Wessell is widely known as “The Business Guy,“ the name under which he publishes educational content on business structuring, offshore trusts and lawsuit protection. More about his work is available at KevinWessell.com.
Quick Facts
- Name: Kevin Wessell
- Known as: The Business Guy
- Roles: Founder and CEO, Asset Protection Planners; CEO, Lawyers Limited PLLC
- Practice founded: 1991
- Experience: More than 35 years in asset protection and business structuring
- Clients: Business owners, real estate investors and high-net-worth individuals
- Related ventures: Companies Incorporated, OffshoreCompany.com, OffshoreCorporation.com
- Books: Build Your Financial Castle, Millions in Mobile Homes, Insider’s Guide to Asset Protection
Kevin Wessell’s Professional Background
Kevin Wessell founded his asset protection practice in 1991. Over more than three decades, he has helped thousands of entrepreneurs, property investors and professionals set up corporate and trust structures. These structures are designed to reduce exposure to lawsuits, creditors and financial disruption.
His firm is especially known for international trust planning. According to Asset Protection Planners, it has set up more Cook Islands trusts than any other firm in the world. The Cook Islands is widely regarded as one of the strongest trust jurisdictions for asset protection.
Besides his planning work, Kevin Wessell has built a group of related services for business owners and investors through Companies Incorporated, OffshoreCompany.com and OffshoreCorporation.com. These cover domestic entity formation and offshore company formation.
The “Clients Over Views” Philosophy
Kevin Wessell describes his approach as “Clients Over Views.” It puts legal control, statutory enforceability and long-term durability ahead of trends that attract attention on social media.
One rule sits at the centre of his teaching: asset protection must be in place before a liability arises. Structures created after a claim exists can be challenged as fraudulent transfers. Structures set up in advance, under well-tested statutes, are far harder for a creditor to break.
Kevin Wessell’s Key Asset Protection Strategies
Kevin Wessell’s methods use multiple layers of defence. The aim is to reduce what he calls “net exposed value,” the amount of equity a creditor could realistically reach. Lowering that figure protects wealth, and it also makes a lawsuit less attractive to bring in the first place.
Operating Business Entities
Domestic operating companies are structured to work alongside international entities or secured-loan arrangements. This keeps friendly, priority creditor positions ahead of potential claimants.
The Three-Layer Real Estate System
For real estate investors, Kevin Wessell combines three tools:
- Land trusts, which keep ownership private
- Separate LLCs, which confine a liability on one property to that property
- Mortgage liens, which reduce the equity exposed to a judgement
International Planning
For liquid assets, he uses foreign jurisdictions with strong statutory protections. These include the Cook Islands, Nevis and Belize, paired with international trusts and LLCs. For more on why these structures work, see offshore trust benefits.
Education, Media and Books by Kevin Wessell
Through The Business Guy brand, Kevin Wessell publishes frequent educational videos and articles. They explain complex legal, corporate and trust structures in plain language for entrepreneurs and investors, and they have built a substantial social media following.
He has also written several books and workbooks on finance, real estate investing and asset protection:
- Build Your Financial Castle, on building and protecting personal wealth
- Millions in Mobile Homes, on real estate investing in manufactured housing
- Insider’s Guide to Asset Protection, on the core structures and rules of lawsuit protection
Beyond the Office
Kevin Wessell lives in Lighthouse Point, Florida. He is a licensed pilot and has travelled to 30 countries across five continents, which he credits with shaping his international approach to wealth planning.
Frequently Asked Questions About Kevin Wessell
Who is Kevin Wessell?
Kevin Wessell is an asset protection strategist and the founder and CEO of Asset Protection Planners and Lawyers Limited PLLC. He has more than 35 years of experience helping business owners and investors protect their assets from lawsuits.
Why is Kevin Wessell called “The Business Guy”?
“The Business Guy” is the brand Kevin Wessell uses for his educational content on business formation, trusts and asset protection.
What is Asset Protection Planners?
Asset Protection Planners is the firm founded by Kevin Wessell. It designs domestic and international asset protection structures, including Cook Islands trusts, Nevis LLCs and multi-layer real estate protection plans.
What does he recommend for real estate investors?
He recommends a three-layer approach: land trusts for privacy, a separate LLC for each property to contain liability, and mortgage liens to reduce exposed equity.
When should asset protection be set up?
Asset protection must be set up before any claim or liability arises. Transfers made after a claim exists are vulnerable to fraudulent-transfer challenges.
What books has Kevin Wessell written?
His books include Build Your Financial Castle, Millions in Mobile Homes and Insider’s Guide to Asset Protection.
Ready to protect your assets? Request free information or view asset protection packages.
